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 Behind the magic curtain

Interesting article about the preparation behind a new Apple announcement.

"My first experience of this preparation came in the runup to the Macworld Expo keynote of January 2001, which was to include new Macs able to burn DVDs - then an amazing capability. Steve wanted to show off the new software, iDVD, that could do it. As I was the product manager for Apple's DVD software, I had to organise everything that Steve would need."
Guardian Unlimited Technology | Technology | Behind the magic curtain

 (Submitted by Noel Fri Jan 6, 2006 )

  


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