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 How to conduct a Web site competitive analysis

Conducting a competitive analysis is an important part of the job if you're a usability engineer or information architect. A good competitive analysis not only produces usability metrics but also aids decision makers in their strategic goal-setting and planning. Done right, a good competitive analysis can steer a Web development project in the right direction. This article gives you the hints and tips for doing it right on Unix or any other OS.

 (Submitted by SRV Tue Oct 29, 2002 )

  


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